Alice Sae Teshima Noda (July 28, 1894 - July 25, 1964) was an American businesswoman, a dental hygienist and beauty industry entrepreneur in Hawaii and Tokyo.
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Early life
Alice Sae Teshima was born in Hawaii, the daughter of Yasuke Teshima and Eki Kurauchi. Her parents were immigrants from Japan who worked as farm laborers before they had their own pineapple farm. She attended the Hawaiian Japanese Language School, and graduated from President William McKinley High School. As a young mother with four children, she returned to school to train as a dental hygienist at the Honolulu Dental Infirmary, and again a few years later, to learn cosmetology in Los Angeles and New York.
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Career
In 1922, Noda was hired to teach dental hygiene to children for the Hawaii Department of Public Instruction. By 1925, she started a chain of beauty salons in Hawaii. That same year, Noda served as personal interpreter and guide when Princess Nobuko Asaka toured the islands. She was president of the Hawaii Dental Hygienists' Association, president of the Honolulu Hairdressers and Cosmetologists Association, and vice-chair of the League of Women Voters chapter in Honolulu. She was the first examiner appointed to the Territorial Board of Beauty Culture, and was credited with bringing fashionable "flapper" bobbed hairstyles and permanent waves to Hawaii.
In 1936, Noda opened a beauty salon in the Ginza in Tokyo, where her techniques quickly became fashionable with socialites and actresses. She also wrote a beauty column for Japanese newspapers. In 1941, Noda had to close her Cherry Beauty Salon in Honolulu because of wartime suspicion towards Japanese-Americans. After World War II, Noda became head of the Japanese Women's Society in Honolulu, the first American citizen to hold that position.
Personal life
In 1912, Alice Sae Teshima married lawyer Steere Gikaku Noda (1892-1986), whose parents were also farmers from Japan. They had four children. She died in 1964, just before her 70th birthday.
Her granddaughter Lenny Yajima was executive director of the Japanese Cultural Center of Hawai'i, and president of the Japan-America Society of Hawaii.
References
Source of the article : Wikipedia
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